Jim is the founding member of James A. Rice, Jr., P.C. He is rated an "AV" lawyer (preeminent) by his peers for both his trial skills and ethics. In addition, Jim was recently named as a Rising Star by SuperLawyers Magazine based upon peer reviews. He is a frequent seminars speaker on topics such as cross examination and voir dire (choosing jurors). Although the firm solely represents injured persons and families, Jim's background working as an attorney for insurance companies provides a distinct advantage for his clients. He knows insurance company tactics and strategies and aggressively used that to your advantage. Jim has vast trial experience and is well known within the legal community for this. Most importantly, Jim brings his skill and dedication to each and every case so clients may pursue the best legal remedy.

Brandon’s primary focus is representing plaintiffs at trial who have been injured by motor vehicle accidents, premises liability and defective products.  Brandon began his career in the Public Defender’s Office in Jacksonville, Florida. In addition to his personal injury practice Brandon has obtained significant positive results for clients involved in estate litigation, contract disputes and business related litigation.  By concentrating on his client’s objectives and utilizing creativity and abundant energy, Brandon tailors his representation of each client to meet their specific needs.

Prior to practicing law, Brandon was a business broker in North Carolina and a marketing executive for one of the world’s largest media companies. Brandon is a strong negotiator for his clients and his diverse business background has given him the skills to effectively communicate with his clients and the opposition.